Written in a simple and racy style this book carries powerful and executable lessons for corporate executives, managers, students, entrepreneurs, employees of small and mid-sized companies, CEOs and most of all for millions of small business owners. A must read for anyone who wants to unravel the mystique behind why most businesses stagnate for decades while a handful become winning corporations - and use that learning to embark upon organization building and wealth creation.

Vineet Bajpai is one of the finest entrepreneurs and management thinkers in India today. His companies, Magnon Solutions and Magnon International, are among the largest interactive media agencies in the country and have been ranked among the top 25 Internet companies in India. He has been featured by CNBC TV in their popular program 'Young Turks. He is the author of the bestseller Build from Scratch.